Study: 22% of College Students Blog

Posted on August 5, 2006

iMedia Connection reports that a recent polling of 350 college students by Experience, Inc. found that 22% of students blog.

Results indicate that 43 percent of the students that completed the survey spend 10 hours or more a week on the internet. Google, Yahoo and Myspace are the most visited sites. Sixty-two percent of the students that completed the survey download photos; 24 percent of the students participate in online bulletin boards, groups or chats.

Twenty-two percent of the students write blogs. With regards to advertisements that are displayed online, 40 percent of the students are more likely to respond to an advertisement that is humorous while 28 percent prefer fact-based advertisements.

"College students spend the majority of their time on the internet as opposed to other mediums and their usage behaviors have evolved," says Jennifer Floren, founder and CEO of Experience Inc. "They no longer just surf websites, rather they now use [the internet] to communicate with peers, conduct research, share photos and view videos. As a result, advertisers have a much greater opportunity to reach 18- to 24-year-olds online in a far more meaningful way."

That nearly 1/4 of college students blog is pretty significant. An even greater percentage probably use social networks where blogs are available but not always used. Some students are happy just having a profile page. The heavy use of blogs and social networks by college students is why colleges are warning kids about the risks this year at college orientations.