5th Harry Potter Amazon's Largest New Product Release

Posted on May 28, 2003

With less than one month remaining before its release, Harry Potter and the Order of the Phoenix (Book 5) has already surpassed Harry Potter and the Goblet of Fire (Book 4) as Amazon.com's largest new product release ever, with more than 500,000 copies ordered in just four months. Amazon has received more than 875,000 orders for the book on all of its websites worldwide (including amazon.com). Previously Harry Potter and the Goblet of Fire was Amazon.com's largest new product release, with more than 350,000 orders placed on amazon.com in the five months leading up to its July 8, 2000 release, and 410,000 copies ordered in advance of its release on Amazon sites worldwide.

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