The A-List, Llamas and Brrreeeport Headlines

Posted on February 14, 2006

Bloggers are testing the blog search engines liked Technorati to see how well they do finding posts that include the text "brrreeeport." The idea was started by Robert Scoble.

Here, let's play a game. Everyone in the world say "brrreeeport" on your blog and you'll be listed on this Technorati page automatically. Heh. There are also no pages on the Internet linked to for that term on Google, Yahoo, or MSN.
So, now you too can take down the man! Get your due! Get around the gatekeepers. Tell all those A list bloggers to screw off and die! Heheh. Or, you can let me own that term all by myself! Heheh.

But Scoble is an a-list blogger? Isn't that sticking it to the man when you are the man? Scoble has some updates on how the blog search engines are doing in locating brrreeeport posts. He also gives some tips about how to join the A-list. One of his tips is about writing a good brrreeeport headline.

Quick: go to Technorati and do the brrreeeport search. Now, which headline and opening text grabs you? Makes you wanna click? Hint: we're all being slammed with hundreds of sites every day. The more interesting you can make your headline, the better. Think about what your headline will look like in the search engines and use every one as an opportunity to grab a little bit of traffic.
Now, look at the 98 brrreeeport results on Technorati. All are on the same topic, right? But some headlines stand out from the noise. Which ones grab your eye? The one that says simply "brrreeeport report?" Or the one that says "brrreeeport beats Mohammad cartoon?" Conflict is a story telling device. Use it in headlines!

To sum up: the blogosphere is just a giant headline competition. An MSN Spaces blog has an interesting headline with: "Brrreeeport - Has Scoble found the lama mating ground?." One more "l" and the headline would have been that much better. Someone has even registered the brrreeeport dotcom domain. This is getting out of control.