Afar Media to Launch Travel Magazine This Fall

Posted on May 16, 2009

Greg Sullivan and Joe Diaz are launching a travel magazine called Afar. The publication will be launched by Afar Media, which also plans books, tv and internet content.

Afar debuts in fall 2009 with an initial frequency of six times a year. The first two issues will have a rate base of 50,000, stepping up to 100,000 in 2010 and eventually growing to 300,000. The subscription rate is $19.95 per year and the cover price is $4.99.

Sullivan says in a statement that Afar will take readers to unique places. He says, "There were no media sources on the market for international travelers who shared our desire for deeper and more authentic experiences. AFAR takes travelers beyond the ordinary tourist haunts to experience the authentic essence of a place."

Some of the other people on the masthead at Afar include president and publisher John Sheehy, who was president and publisher of Utne Reader. Susan West will be editor in chief and Jane Palecek will be art director. Laura Simkins is the audience marketing director.