Amazon.com And Borders Group Extend Ecommerce Agreement

Posted on November 21, 2003

Amazon.com, Inc. and Borders Group, Inc. have announced a multi-year extension of their ecommerce agreement. Under the agreement, Amazon.com provides Borders Group with an ecommerce solution of technology services, site content, product selection and customer service for the co-branded "Borders teamed with Amazon.com" (Borders.com) and "Waldenbooks teamed with Amazon.com" (Waldenbooks.com) websites. Sales through the sites are recorded by Amazon.com with Borders Group receiving a percentage of sales.

"We are pleased to extend the agreement, which provides Borders and Waldenbooks customers with extraordinary service and an unparalleled online shopping experience," said Borders President Tami Heim. "Our online alliance with Amazon.com has resulted in many successes during the past two years, including the launch of two websites, the convenience of In-Store Pick Up for Borders customers, and a dramatic increase in sales originating through the co-branded sites with no incremental marketing investment made by Borders Group."

The Amazon.com powered Borders and Waldenbooks websites feature books, music, video and DVDs, as well as editorial reviews, personalization and recommendations, 1-Click ordering, and other shopping technology tools available to Amazon.com customers. "Borders teamed with Amazon.com" launched in August 2001. The agreement was expanded in April 2002 to include "Waldenbooks teamed with Amazon.com" (launched in October 2002) and In-Store Pick Up at Borders stores (launched in November 2002).