Amazon.com Announces Amazon.com Kids

Posted on March 2, 1998

Amazon.com unveiled Amazon.com Kids, a comprehensive resource for children's and young adult's books on the Web. This new store within the Amazon.com web site features a catalog of more than 100,000-plus titles for children, teens and parents. The resource also features articles, reviews, interviews and targeted search and recommendation services.

"Amazon.com Kids was largely inspired by demand and feedback from our customers, who have already helped to make children's books one of our most popular categories," said Jeff Bezos, founder and CEO of Amazon.com. "Children's books win their own awards, have their own bestseller lists and are written for different reading levels. With a dedicated children's editorial staff, who are passionate and knowledgeable about the category, and improved features and navigation, we're able to offer our Amazon.com Kids customers just what they need to find what they were looking for -- and to discover books they didn't even know existed.

Customers can discover the world of Amazon.com Kids from the Amazon.com home page at http://www.amazon.com, or through http://www.amazon.com/kids. Amazon.com offers a catalog of 2.5 million titles, search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers.