Amazon.com Announces New Features

Posted on September 24, 1997

Amazon.com, announced new features to increase the benefits of online shopping. The new features include a state-of-the-art recommendation center; 22 subject-browsing areas; and the use of a proprietary technology, 1-Click(SM) ordering, to streamline the ordering process.

"The combination of Amazon.com's editorial expertise, technological leadership, and large customer base allows the company to offer customers these new features and services that are not available anywhere online or in physical stores," said Jeff Bezos, founder and CEO of Amazon.com. "We are making Amazon.com the easiest, most enjoyable, and most effective way for customers to find their next book."

Amazon.com's recommendation center empowers visitors with seven distinct ways to choose their next book. Features range from personalized book recommendations, based upon customer ratings, to an "If You Like This Author" selection which allows customers to select favorite authors and receive a list of suggested authors the customer might also enjoy discovering. Included in the recommendation center is BookMatcher(SM), which features technology developed by Amazon.com using NetPerceptions GroupLens collaborative filtering technology. Driving the model for e-commerce, Amazon.com has developed proprietary software that gives customers the ability to make purchases on the Web with one click of the mouse, eliminating the need for customers to fill out order information every time they return to the site.