Amazon.com Invites Music Enthusiasts To Help Build Music Store

Posted on April 23, 1998

Online retailer Amazon.com has invited music enthusiasts to help build its music store. Amazon.com will enter each person who offers input into a drawing for a $1,000 gift certificate redeemable online for music, books, or both.

"Every day customers give us suggestions about how to improve our bookstore," said David Risher, Senior Vice President of Product Development. "Many of our most popular features are the result of those suggestions. Our music team is completely focused on building a store that addresses the desires of music lovers. The best way to create a music store our customers will love is to ask them what they want."

Visitors to Amazon.com who click "Help Build Your Store" will be asked questions such as "Tell us about your dream music store: How does it help you find music you'll like? How does it help you avoid music you won't? What makes it unique?" Customers can also publish their own opinions about music by reviewing and rating CDs. This feature allows customers to share their assessments -- both positive and negative--to help other customers learn more about the music and books at Amazon.com. In addition to sharing ideas, customers can search and buy CDs.