Amazon.com Kicks Off One in a Million Customer Promotion

Posted on October 15, 1997

Amazon.com, Inc. announced it will be the first Internet retailer to reach the one-millionth new customer milestone. Celebrating its number one status in e-commerce traffic, the company today kicks off a two-week customer promotion "You're One in a Million at Amazon.com."

Harking back two years -- when Founder and CEO Jeff Bezos started Amazon.com out of his garage in a suburb of Seattle, wrapping orders and then delivering them to the post office in the family car -- Bezos will hand deliver an order celebrating the one millionth new customer, regardless of the order's destination.

"We have customers in more than 160 countries," said Bezos, "I don't know if I'm on my way to Tanganyika or Beijing in the next several days, or if I'm traveling by jet or jet-ski, Daimler or dug-out canoe."

During the two-week promotion period, Amazon.com will thank its customers by awarding a $10,000 prize in the "You're One in a Million at Amazon.com" promotion. Also each day, 100 Amazon.com T-shirts will be awarded.