Amazon.com Launches In Theaters

Posted on May 18, 2001

Amazon.com has announced the launch of a new tab, In Theaters. The free service offers personalized movie theater showtimes based on a customer's ZIP code and customer and editorial reviews of films currently in movie theaters. Amazon.com also announced it will be working with major movie studios to help promote new theatrical films, using personalized movie showtimes, content and reviews, delivered through Amazon.com's website, IMDb.com and other customer communication channels.

The first manifestation of this online theatrical marketing program is a new marketing relationship between Buena Vista Pictures Marketing and Amazon.com. Amazon.com is currently partnering with Touchstone Pictures to promote Pearl Harbor, to Amazon.com's customers. The promotion has already begun and will extend throughout Pearl Harbor's theatrical release.

``Amazon.com's new In Theaters service opens up a highly targeted and efficient new online marketing channel for theatrical releases,'' said Jeff Bezos, CEO and founder of Amazon.com. ``We're using our advanced technology to help people pick the perfect movie for them.''