Apparel, Films, TV Shows Promoted With Blogs

Posted on April 18, 2005

A Clickz article discusses the rise of promotional blogs. Promotional blogs are being used increasingly by PR firms. So far, films and tv shows appear to be the best at taking advantage of blogs. The ClickZ article mentions the vlog production diary for the upcoming King Kong film as a promotional blog. This blog appears to working. ClickZ says the site is already averaging 1.5 million unique visits per month for a December release. Another PR film blog is Paris Hilton's podcast for the upcoming House of Wax film. And David Duchovney, the director and writer of the House of D, also blogged about creating the film on the Lions Gate Directors website.

In television, ClickZ mentions the Friendster collection of blogs for the new Stacked sitcom starring Pamela Anderson, who also has a blog there. The Producer's Blog for this year's Oscars could fit in the promotional blog for a TV show category as well. Another blog mentioned in the article is a fictional blog by a "90 ft. babe" who was featured in a Lee Jeans commercial. ClickZ gives the King Kong, Stacked and Don't Finch blogs high marks.

ClickZ says, :So far, the new breed of promotional bloggers seems to be doing everything right. They have a motive for using the medium; they aren't jumping on the blog bandwagon without good reason. Their sites don't just generate awareness and buzz, but connect consumers with the company's products by inviting them into their personal world. Posts on these blogs have a purpose and allow users to relate to the people behind them."