Atria Publishing Launches Keywords Press Imprint

Posted on May 25, 2014

Atria Publishing has launched Keywords Press, which it bills as an imprint for digital influencers. Atria partnered with United Talent Agency for the imprint. The imprint will publish books by five popular Youtube stars as its first titles. The imprint aims to publish six to ten books per year. The books will include fiction, nonfiction, advice books and memoirs.

Judith Curr, president and publisher of Atria Publishing Group, says in the announcement, "Keywords Press is being built to work with new authors who not only have unique voices, but also have a special and direct relationship with their fans. We believe that this generation of digital stars, who are unprecedented in how they've built their brands and relate to their audiences, gives us an opportunity to rethink the traditional publishing model."

The first books to be published by Keywords Press will be by Shay ShayCarl Butler, Shane Dawson, Justine "iJustine" Ezarik, Connor Franta and Joey Graceffa. Combined these stars have tens of millions of subscribers on YouTube. Their titles will be released later this year and early next year.