Blogger Pleased With Press Release Performance

Posted on November 22, 2005

Eric Reynolds, who blogs at subnixus.com, is pleased with the results of a press release he distributed telling the world that he is considering blogging full-time and quitting his job with Expedia Inc. Hopefully, Expedia is reading his press release.

The power of the press... press release that is. So last night at 2am central time my press release finally went out. Yesterday I wasn't really sure what would happen. It could have brought me 2 visitors, or it could have brought me a little more. Well, I would say it was $30 well spent.
Within 12 hours of the release going out, I have already been contacted by 3 local news stations. In fact, in just over an hour the first one will be showing up at my house for an interview. Later tonight the other two stations will be doing the same. Let me also share the release stats with you:

The release stats show his press release has been read over 8,000 times. He was probably smart to put both bloggers and blogging in his headline. Eric says it was "probably the best $30 I have spent in a while." From a marketing perspective it is interesting to read when someone provides the results of their press release. Press releases can be very effective. It helps if you have a good story to tell that is newsworthy.