BootsnAll Launches World Cup Blog

Posted on March 27, 2006

The BootsnAll Travel Network has launched a World Cup Blog that features fan blogs written for all all 32 teams competing in the World Cup, which starts in June. BootsnAll has many bloggers that will be traveling to Germany to watch the competition. In a statement, Sean Keener the co-founder of BootsnAll, said they did a small blog for the World Cup in 2002 but wanted a much bigger site for the 2006 World Cup.

"Four years ago we did a very small blog about the World Cup and attracted attention from all over the world. This time we wanted to take things to the next level and to cover every aspect of this global event from a perspective that you rarely find in mainstream media: the fan perspective. The response thus far has been amazing and we expect things to explode as the start of the tournament nears in June," said Sean Keener, President and Co-Founder of BootsnAll.

It is a smart move by BootsnAll. They should receive more and more traffic on this blog as June draws closer. The World Cup is a major international event. Over one billion people watched in 2002. Technorati already shows over 240,000 posts about the World Cup (several hundred per day) -- and that's just the English language posts.