Borders.com Launches Magazine Newsstand

Posted on March 30, 2001

Borders.com, the online subsidiary of Borders Group, Inc. has partnered with MegaMags, Inc. to launch an online magazine newsstand. Founded in March 1999, MegaMags, Inc. is a Minneapolis-based ecommerce company that creates custom magazine newsstands for Internet sites.

Over 21,000 magazines will be available in single copies, back issues and subscriptions on the Borders.com Newsstand. The title base ranges from such familiar titles as Reader's Digest, Family Circle, Newsweek and Glamour to more esoteric publications including Yoga Journal, Pen World, UFO, American Cheerleader and New Zealand Quilter. The Borders.com Newsstand also includes more than 750 foreign language magazine titles available in French, Italian, Spanish, Russian and German. There are also more than 350 British magazines available.

``Borders.com customers will enjoy unique shopping features with the Borders.com Newsstand including online contests, magazine specials, collectible and back issue offers, subscriptions and more,'' said Bob Edington, director of online operations. ``We expect the Borders.com Newsstand to become the favorite bookmark for the nation's community of magazine lovers.''

Dan Beaver, MegaMags' founder and CEO added, ``MegaMags is thrilled to offer Borders the ability to provide their online customers with every magazine available for single issue sale in the United States. MegaMags shares Borders' desire to dig deeper into the magazine category than any other retailer online or in the click and mortar world.''