Borders Designates August Italian Book Month
Posted on August 7, 1998
In a promotional partnership with the Italian Trade Commission and its representative ICE publishing partners, 30 Borders Books & Music stores will celebrate Italian Book Month in August. Participating Borders Books & Music stores will feature special "Discover The Italian Book" displays, Italian-themed events, and Italian-inspired coffee beverages in each Cafe Espresso.
Borders stores will highlight cooking, travel, history, art, fiction, and photography titles in both English and Italian. Borders regularly stocks a wide selection of Italian language books and books on Italian culture. Additionally, each participating store will host a variety of events that call attention to Italian food, film, and music.