Carson Daly Dips Into YouTube Talent Pool
Posted on June 24, 2006
Variety reports that Carson Daly has dipped into the YouTube talent pool. Daly has signed Brooke "Brookers" Brodack to a development deal making Brodack what Variety calls the first "crossover viral video star." Variety also says Daly is "bonkers" for Brookers.
Brodack's portfolio of vids range from comedic shorts and parodies to video diaries. Her video "Zuma," a sendup of the widespread musicvideo for "Dragosteta din Tei," by Romanian boy band O-Zone, has been viewed more than 1 million times.You can see Brookers YouTube videos on YouTube at @Brookers.Daly said he became mesmerized by her videos after recently stumbling upon them online.
"The Internet has become a new platform for identifying emerging artists such as Brookers. I hope to give her the opportunity to expose her talent on a much larger scale," he said. While Brodack isn't the first talent to surface from the Web -- MTV star Andy Milonakis got his start with online video sketches -- hers is one of the first deals struck based on YouTube popularity.