Celebuzz Launches Celebrity Social Network

Posted on June 18, 2008

Some of the Internet's top celebrity blogs have united under a new brand called Celebuzz. The new website owned by a company called Buzznet aims to be both a source for celebrity news and a social network for the celebrity obsessed. The website debuted earlier this month. The general manager of Celebuzz told CNET that there is currently no community on the Internet for celebrity fans.

Already dominated by the likes of Perez Hilton, Popsugar, and the AOL-owned TMZ.com, celebrity gossip is a niche of the Web that some might say doesn't need another outlet. But Celebuzz general manager Karina Kogan told CNET News.com that it doesn't matter. Research showed that celebrity gossip fans are more than happy to use "more than one source to get the same exact story. They're interested in different points of view, and frankly, they're happy to look at the same photo ten times, just in different settings."
She also asserted that Celebuzz offers something new. "There is no community dedicated to celebrity out there," Kogan said. "There are news aggregators, there are blogs, but there is no community for the celebrity fans."

The Celebuzz network includes some of the most popular celebrity gossip blogs including Just Jared, What Would Tyler Durden Do?, The Superficial, Splash News Online and A Socialite's Life. What's interesting is that some of these blogs' domains now roll-over to the celebuzz.com domain. An article in Digital Media Wire says some of the blogs in the Celebuzz network are acquisitions and some are strategic partnerships.

Buzznet has recently been on an acquisition spree, buying noted music blogs Stereogum and Idolator for its music community, and securing strategic partnerships with existing celebrity blogs Just Jared and A Socialite's Life.
Celebuzz will feature content from both its own editorial team and celebrity bloggers, photo and news agencies, pop culture experts, celebrities themselves, and users of the site.

While there are plenty of big gossip blogs in the network there is one notable exception: PerezHilton.com.