Charla Krupp of Glamour Joins Eve.com

Posted on October 11, 1999

eve.com has announced it has hired Charla Krupp, Beauty Director of Glamour magazine, as Editor-in-Chief and Vice President. Krupp will be leading eve.com's editorial offices in New York City. eve.com is an online destination created to offer an array of prestige cosmetics products on the Web.

As Senior Editor at InStyle magazine, Krupp created the InStyle Shopper section and other celebrity-driven features. She also was the Entertainment Editor at Glamour and has interviewed over 1000 celebrities from Madonna to Meryl Streep. After joining eve.com, Krupp will continue to be an Editor-at-Large at Glamour and make monthly appearances on the Today show. ``With a name like eve, we have the potential to be much more than lipstick. It's all about the power of women,'' said Krupp.

``We are thrilled to have Charla join our management team. eve.com is a company founded by women for women, and Charla has made a similar connection with millions of women across the country,'' says Mariam Naficy, eve.com co- founder and co-president. ``She has made a name for herself with her accessible, ''real woman's`` approach, and she will ensure that eve.com customers have access to the most innovative beauty features and timely beauty news.''