Cincinnati Enquirer Launches Free Weekly Publication

Posted on November 7, 2003

The Cincinnati Enquirer has launched a free weekly publication aimed at readers ages 25 to 34. CiN Weekly's first edition was distributed at 1,500 locations in the Greater Cincinnati area and northern Kentucky. The 60,000-circulation all-color tabloid offers young families and singles articles about local events, travel, dining, music, health and careers. The 88-page issue included 134 display advertisers and more than 20 pages of classifieds.

The Cincinnati Enquirer saw a need for this type of publication after publishing a series of articles called "Losing a Generation" in June 2003. The series detailed and explored a migration of young professionals out of Cincinnati. USA Today founder Al Neuharth also recently focused on falling newspaper readership in an editors called, "Will your newspaper survive Internet age?" for USAToday.com. He noted that daily newspapers have fallen 1,878 to 1,457 since 1940 and that the circulation of the daily newspaper has slid from 62.5 million to 55.1 million since 1982. Neuharth also suggested that many more daily newspapers could vanish, including top newspapers, if they can't reach younger readers.

"We want to connect people in their 20s and 30s to their community and to each other. And we won't be afraid to have some fun in the process," says Beryl Love, editor of CiN Weekly. "From its design and organization to its fresh content, CiN Weekly will be a magazine that people can use."

CiN Weekly's goal is to provide Cincinnati's 25 to 34-year-olds a resource of places to go and things to do, in addition to news and features of interest to them. Initial research done on the project identified these young adults, regardless of marital status or presence of children, as active and involved individuals. They want to know more about things to do, travel, local music, advice, careers and more -- all of which CiN Weekly plans to cover each Wednesday. CiN Weekly also has a companion website under the Cincinnati.com umbrella that features an interactive calendar, best bets, photo slideshows and listings of movies, restaurants and more.

"Vibrant and engaged younger people are essential to our community's future," Enquirer Publisher Margaret Buchanan explains. "The Enquirer, Cincinnati.com and CiN Weekly's reach and resources can help to better connect this generation with each other and the community at large."