Circulation Grows for Healthy Living Mags
Posted on October 5, 2006
An article from Media Life Magazine says circulation is growing for healthy living titles. Consumers are in demand for healthy recipes and healthy diet advice. The article focuses on growth at three titles Cooking Light, Weight Watchers Magazine and Women's Health.
But the real magazine story is elsewhere, and it's with the titles that promise not a quick fix for a sagging belly but a chance to eat and live healthier. Increasingly, these titles are moving beyond recipes to treat healthy living as the lifestyle of choice. They include Cooking Light, Prevention, Weight Watchers and Health.Cooking Light has a 1.74 million circulation according to the article. The magazines are probably benefiting from the overall growth trend for organic food. A Business Week article says, "Organic-food sales jumped from $3.6 billion in 1997 to $13.8 billion in 2005, according to figures from the Organic Trade Assn."It's proving to be right direction, even if their coverlines come up a bit short on quick-fix bluster. As a group, they're seeing steady gains in readership, even as other titles suffer drainage to the internet, and advertisers are responding.
Cooking Light is now by far the top-selling epicurean title, and Weight Watchers Magazine has seen its rate base more than triple, from its 2000 re-launch of 350,000 to 1.25 million come January. Rodale's Men's Health is now the top men's title in single-copy sales, and its counterpart, Women's Health, which launched last October at a 400,000 rate base, is bumping that up to 750,000 in January.