College Parent Magazine Plans October Launch

Posted on August 22, 2003

A bi-monthly national magazine called College Parent Magazine debuts this October. It is designed for the parents of future and new college students. The glossy guide to the transition from high school to higher education is designed to inform, instruct and direct from a parent perspective. The publication will be competing with College Magazine, a recently lauched national magazine aimed at the parents of college-bound teenagers.

"We're building a 'mall' for the reader with informative editorial content and convenience of one-stop shopping. It's a new approach for a needed market niche," said Steve Peri, Executive Editor and co-founder of College Parent Magazine. "There is a definite need for this type of publication, and interest has been brisk. Parents are more involved now than ever before in the decision process, and they are the ones spending the money on all the necessities for school, from laptops to loans. The positive reaction from major players in the advertising community has been extremely encouraging, and we look forward to the rollout in early 2004."

The initial test phase begins with 100,000 copies going to an exclusive list of affluent households with college bound children in the five-state New York Metro region, with a planned 250,000 national controlled circulation for future issues.

Articles in the first issue include:

New Jersey Colleges: What Makes Them Special?
How Much Will They Need? Does Saving really matter?
Computers on Campus: What Colleges Want vs. What Students Need
College-Speak: A Guide to Current Campus Slang
Alcohol on Campus: New Efforts to Solve a Growing Problem

Articles in the second issue will include:

Massachusetts Colleges: Best in the East?
From Ozzy to Ozzie: How Changing College Parents Are Changes Colleges
Are SATs on the Way Out? How Colleges Are Learning To Live Without
Study Abroad: Vital Preparation or a Foreign Vacation?
The Commuting Student: What is Lost and What is Gained

College Parent Magazine, headquartered in Liberty Corner, New Jersey, is designed for the adults who pay the bills to send their child to a college or university. Each month the magazine will deal with different issues relating to money matters, campus life, admissions advice, technology, and more. Some of the first issue�s featured articles include current campus slang, early admissions policies, computer options, and efforts to solve the growing problem of alcohol on campus. Future issues of the magazine will also provide comparative evaluations of schools in a specific region and the latest news on tuition, travel, phones, computers and insurance.