Posted on August 7, 2006
Readership of print daily newspapers has fallen over the past year's for the college-aged demographic. Despite their lack of interest in dailies college kids actually do read print college newspapers. A study from College Publisher found college kids read both the print and online version of their college newspaper. Here are some of the findings from the study.
77 percent of the survey�s undergraduate respondents reported reading the print edition of the campus newspaper at least once each month.
A staggering 90 percent of readers of print college newspapers reported doing so for local and campus news, underscoring the value that readers place on the local content provided by their college newspaper.
Built-in audiences for online college newspapers continue to grow, as alumni communities add new members to their ranks upon graduation every year, while universities welcome a new crop of freshmen readers each fall.
Undergraduates prefer reading online versions of national news sources, as 49 percent report visiting CNN.com at least once per month and 35 percent visit the New York Times Online (NYT.com) once per month, trending significantly higher than reading national newspapers in print.
The study included 7,500 college undergraduates, graduate students and recent alumni.
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