Consumer Reports and Yahoo Sign Content Distribution Deal

Posted on June 6, 2001

Yahoo Inc., and Consumers Union, publisher of Consumer Reports magazine and ConsumerReports.org, announced a premium content distribution agreement to distribute Consumer Reports product ratings and buying guides on the Yahoo network. As part of the agreement, Yahoo has integrated free buying guides and premium pay-per-view product ratings from Consumer Reports into Yahoo Shopping.

Yahoo has also integrated free Consumer Reports auto buying guides into Yahoo Autos, marking the first time this content is available outside ConsumerReports.org. Yahoo also will work with Consumer Reports to integrate buying guides into other relevant areas of the Yahoo network. Under the terms of the agreement, Yahoo will receive an undisclosed share of revenue from sales of pay-per-view content on its site. The deal continue Yahoo's recent trend of adding to the number of fee-based products and services it offers.

``Our research shows that consumers demand trusted information and resources to help them make well-informed buying decisions,'' said Rob Solomon, vice president and general manager of Yahoo Shopping. ``Consumer Reports has established itself as one of the most popular and trusted fee-based sites on the Web, and we are happy to offer their content to our large audience of shoppers.''

``This business relationship with Yahoo enables Consumer Reports to reach one of the largest purchasing audiences on the Web,'' said John Sateja, vice president of New Media at Consumers Union. ``This relationship also gives Consumer Reports the ability to extend our brand online, and develop new relationships with consumers in addition to the more than 560,000 online subscribers we currently serve at our website.''