Cygnus Acquires Vulcan's Construction and Industrial Magazines
Posted on June 27, 2002
Cygnus Business Media, a business-to-business media company, announced the acquisition of Alabama-based Vulcan Publications' construction and industrial magazines, related websites and advertising card decks. The acquisition will expand Cygnus' position in the construction, industrial, transportation, and manufacturing publishing marketplace.
"Vulcan's publications align directly with several markets within the current Cygnus portfolio and provide our advertisers with expanded and diversified marketing opportunities," says Cygnus President and CEO Paul Mackler. "Cygnus media properties facilitate an ongoing exchange of information and ideas within each market they serve and provide our advertisers with greater access to their customers through integrated marketing solutions."
The acquisition includes eight publications including Construction Site News, Electrical Contracting & Engineering News, Fabricating & Metalworking, Heavy Equipment News, Industrial Machinery Digest, iSource, Plant Safety & Maintenance and Transportation Equipment News, providing Cygnus Publishing with over 300,000 new subscribers. The online assets include NDX.com, a manufacturing web portal, concretepaving.com, a website for the concrete and asphalt marketplace, Heavyequipmentnews.com and iSourceonline.com. Vulcan's advertising card decks are also included in the purchase and additionally reach more than 200,000 professionals several times per year.
"Cygnus already has a strong market presence within the construction and industrial marketplace," says Douglas G. Moore, Vulcan's chairman/CEO. "Companies serving these markets will benefit from the broader range of marketing opportunities available as a result of the combined resources of Vulcan's and Cygnus' media properties. This is a real win-win for our customers and employees."
List of Acquired Properties
Publications
Card Decks
Online Resources