The Dallas Morning News Launches Quick

Posted on December 5, 2003

The Dallas Morning News recently launched its newest daily newspaper, Quick, a "quick-read" paper designed to deliver a digest of the day's news for "readers on-the-run." Quick is a free publication distributed Monday-Friday. Quick presents the news in a "quick-read," tabloid-size format designed to reach a young demographic of readers, ages 18-34. Quick will compete with the new A.M. Journal Express, a tablod-format newspaper targeting the same demographic, which was recently launched by American Consolidated Media in the Dallas market.

Quick is distinguished by its short news summaries, sharp graphics and other time-saving features such as the "Q Top 10," a quick look at the top 10 news stories of the day. It will also provide summaries of key news highlights in business, technology, sports, entertainment, people, local buzz around town and include a classified section.A total of 150,000 copies of Quick will be distributed daily. Readers can also access the product online at quickdfw.com, a website launched in conjunction with Quick.

"Our mission at The Dallas Morning News is to continue to be the leading source for news and information in the greater Dallas area," said Jim Moroney, publisher and CEO of The Dallas Morning News. "For our advertisers, Quick is another opportunity to complement the mass reach of The Dallas Morning News with a product designed to target adults, 18-34."

Recently, The Dallas Morning News also introduced two new editions, Al Dia, to support the growing Hispanic market; and The Dallas Morning News Collin County Edition, created to reflect the needs of residents in the fast-growing Collin County area. These and other new product initiatives had been in development and testing since September 2002. The Dallas Morning News is published by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets.

Laura Gordon, Morning News managing director/New Products, has been spearheading new product concept development and will take on the role of publisher for Quick. Additional staff include: Rob Clark, editor; Mirella Aghnatios, display sales manager; and Stuart Cox, director of circulation.