Desktop Keeley Hazell Widget a Success For British Tabloid

Posted on July 26, 2008

Rupert Murdoch's British tabloid The Sun has resorted to using a girl disktop widget to help drive people back to its website. People that download the widget will see model Keeley Hazell strut across their screen to deliver headlines from The Sun. NMA.co.uk reports that the widget had 10,000 downloads in just four days.

The Sun has claimed its Page 3 girl desktop widget has had over 10,000 downloads just four days after soft launching.
The widget, which sees Page 3 girl Keeley Hazell strut across users' desktops updating them on news from the site, was created by Glue London.
Keeley can also be made to perform magic tricks and put virtual kisses or bullet holes on the computer screen.

The widget can be downloaded from The Sun here. Obviously, most newspapers are not going to want a scantily clad girl delivering their news headlines but it is an interesting concept that could be used in other ways by different types of magazines and newspapers.