Developer Blog Shows Construction of Virtual Hotel

Posted on August 14, 2006

Aloft Hotels, a new brand of Starwood Hotels, is launching a preview of its new hotels inside the Second Life game before opening the actual hotels to the public in 2008. To promote the feature in Second Life the company has launched a developer blog that shows the ongoing construction, coding and design of the virtual hotel and the virtual island the hotel lives on.

This September, Starwood Hotels will become the first company in history to open a new hotel brand inside of a virtual world. Prior to opening to the public in 2008, aloft hotels will offer a sneak preview inside of Second Life. As we build our virtual aloft hotel, this weblog will track the progress of the development, giving you an in depth insiders view of how a virtual hotel is created.

It is a very unique blog that describes floorplans, design concepts, screenshots and modeling techniques. The virtual aloft hotel is an excellent marketing strategy. The blog is likely to attract more people to Second Life and generate interest in the real aloft hotels well before they open to the public in 2008.