Dow Jones Announces StartupJournal.com

Posted on April 4, 2001

StartupJournal.com, is a new web offering from Dow Jones & Company. StartupJournal.com is a free resource for small-business owners who want to guidance to help them survive and grow in today's competitive business environment.

``Almost 80% of all new businesses fail within the first five years,'' says Tony Lee, Editor in Chief/General Manager of StartupJournal.com, ``and 90% of all business failures are due to poor management decisions. Entrepreneurs who consult StartupJournal.com can find the know-how they need to buy or launch a new business or franchise, and then avoid fatal mistakes, such as expanding beyond their resources or not understanding the market.''

StartupJournal.com provides information about buying or starting a business. It includes news and feature articles from the editorial resources of The Wall Street Journal and the StartupJournal.com editorial team. Columns on StartupJournal.com include ``The Idea File'' by Dan Pink, ``New Venture Adventures'' by Bob Rosner, ``Public Relations and Marketing Strategies'' by Edward Segal, ``Startup Q&A'' by Arlene Hirsch, and other resources to help entrepreneurs research the market, secure financing, hire employees and run an enterprise.

Resources on StartupJournal.com can help potential business owners test their objectives, define a mission, analyze markets, and determine a break-even point. Some of the resources incldue links franchise opportunities, a business plan tool, a database of businesses that are for sale and a database of venture capital firms.

``StartupJournal.com is a great place to find sound advice on how to finance and run a business, find venture capital, and locate business opportunities, capital and businesses for sale,'' says Lee. ``We created StartupJournal.com so that budding entrepreneurs can find intelligent guidance on business topics important to them.''

StartupJournal.com is published by Dow Jones & Company. Dow Jones also publishes The Wall Street Journal and its international and online editions, Barron's and SmartMoney magazines and other periodicals, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, and with NBC of the CNBC television operations in Europe and Asia. Dow Jones also provides news content to CNBC and radio stations in the U.S.