eHow To Provide How-to Solutions For Microsoft's Encarta Service

Posted on June 23, 2000

eHow.com, a resource for how-to solutions, has announced a relationship with Microsoft in which eHow.com will be the how-to solutions source on Encarta.com. Under the agreement, Encarta.com users link directly to eHow's how-to information, products and services through an integrated presence on Encarta's website. As part of this integration, links will also be created from appropriate articles throughout the encyclopedia and dictionary. For example, Encarta users investigating an article on buying a new car may link to ``eHow to Wax a Car.''

``eHow is the number one how-to solutions site on the Web, and is being recognized by top Internet and Fortune 500 companies as a smart company and strong brand with which to work,'' said eHow's CEO and Founder, Courtney Rosen. ``A relationship with Microsoft's Encarta secures our leadership position and extends our brand awareness to Internet users who are looking for easily accessed how-to information and are ready to buy the products or services for completing just about anything in their daily lives.''

``Encarta.com is about providing trusted information to consumers and our goal is to maximize the value of the Internet by working with the best content providers,'' said Jeff Smith, Marketing Manager for Encarta. ``We are excited to work with eHow because it meets Encarta.com customers' expectations for finding relevant how-to solutions quickly.''

eHow.com's original content is developed by its 200-person editorial network that operates under the supervision of eHow's Bill Marken, the former Editor-in-Chief of Sunset Magazine. Each day, the eHow editorial team creates new ``eHows'' in response to millions of questions each month. Adding to the creation of these eHows are contributed ``tips,'' or bits of information submitted by visitors each week. The company supplements its content with e-commerece shopping lists and links to products and services.