EMI Music And YouTube Cut Deal

Posted on May 31, 2007

After a period of legal threats EMI Music has now cut a deal with YouTube for its artists' content to appear on the YouTube.com website. The agreement includes a plan for YouTuber users to be allowed to incorporate EMI content in their own videos.

"We're excited to add EMI Music's stellar roster of artists' content to our site and make it available to our community," said Chad Hurley, chief executive of YouTube.
Eric Nicoli, chief executive of EMI Group, said the deal would "offer consumers the best possible entertainment experiences" by using "innovative business models that will generate revenues for our business and our creators".
"Through this agreement EMI Music and its artists will be fairly compensated for their work," Mr Nicoli said.
EMI and YouTube have agreed to work together to develop ways in which EMI-owned recordings can be incorporated into user generated content by YouTube users.

It is unclear how EMI artists will benefit individually but the exposure some upcoming artists have been generating from having YouTube channels made it pretty clear that established musicians would need to establish channels themselves. Major bands like Fall Out Boy and My Chemical Romance have YouTube channels. Recently, artists as huge as Paul McCartney have been setting up YouTube channels. Paul McCartney's channel can be found here. EMI's channel has not yet been placed on YouTube. It will probably look somethings like Universal Music's channel when it does.