Exhibitor Publications Launches Corporate Event Magazine

Posted on February 25, 2005

Exhibitor Publications has announced the launch of Corporate Event -- a magazine offering case studies on the business-to-business segment of the Event marketing industry. Corporate Event will launch March, 2005 to coincide with Exhibitor Show -- a conference for trade show and corporate event marketers (March 13-17, Mandalay Bay, Las Vegas). Corporate Event is designed by Pentagram's Kit Hinrichs, and published quarterly starting in March, 2005, with accompanying email newsletters and conferences. Founded in 1982 by Lee Knight, Exhibitor is a provider of trade Show and corporate event marketing education.

"No publication is currently focused exclusively or seriously on B2B corporate Events," said Lee Knight, Founder and CEO of Exhibitor Magazine and Exhibitor Show. "Corporate Event provides senior marketing executives, corporate event managers and B2B Event producers with in-depth case studies, hard data, serious analysis, relevant tools, and uncompromising commentary on companies that are using proprietary customer events to support CEO goals and initiatives."

In addition to case study features, regular columns in Corporate Event will feature high profile thought leaders in marketing and customer management, interviews with leading innovators, and discussions with senior marketing executives. Advertisers will be companies that provide goods and services for corporate event such as user conferences, private trade shows, dealer/distributor events, product launches, media Events, VIP summits, and customer community events.