Expect Lots More Character Blogs

Posted on April 19, 2005

The Captain's Blog from the Captain Morgan Rum Company that we mentioned last month is still going strong. The site has already climbed into the top 200,000 websites according to Alexa. Now the Radiant Marketing Group points out a new character blog called Moosetopia (from Denali Flavors, Inc, makers of Moosetracks Ice Cream).

Moosetopia claims to be the only blog written by a moose and we have no evidence to the contrary. Recently, the moose sounded a little hurt by criticism from other bloggers: "Well, well. Boy, are there some interesting posts about Moosetopia.com. I didn't know I was so liked, er, disliked. Where's the love?"

Radiant Marketing says character blogs are likely here to stay:

Well, folks, first, take a breath, count to 10, sit down, and listen. The blogosphere is changing. You may not like it. You may not want it to happen. But, it is. Cry about it all you want. It is. And character blogs (fake, faux, lame, whatever term you wish to associate with it) are part of the new blogging landscape, and chances are, they will continue to be.