Fake Character Twitters Written By Freelancers and Screenwriters

Posted on March 23, 2010

As most people are aware a lot of effort goes into creating the fake Twitter accounts and blogs that tie-in with television shows and movies. An example of one of the fake character Twitters is the @SergeGraystone account for Serge Graystone, the Graystone's robotic butler from Caprica. E Online's Answer Bitch reports that these character blog and twitters are often managed by the marketing campaign behind a film or tv show.

The practice usually falls under the marketing campaign for a TV show or movie. To get that ball rolling, the movie studio or production house usually hires an outside company specializing in social media marketing. That company, in turn, may hire freelance writers, or use its own in-house people to channel the character in question.
Some characters' tweets are quite responsive, but other updates can take weeks or even months of planning and approval from several parties, including the social media marketing company, the network and the individual show or movie producers.

How much are writers paid for managing fake Twitter characters?

Writers may charge a day rate of a few hundred bucks, we're told by sources familiar with these sorts of deals, or get a couple hundred per post, depending on the gig.

It sounds like good work if you can get it. It will require a lot of researching and completely immersing yourself in the character. It isn't always freelancers. The writers of a tv show sometimes also have to write the character blogs and they are not necessarily paid extra for this work.