GE Appliances Launches Culinary Website

Posted on April 12, 2000

GE Appliances has announced the launch of MixingSpoon.com, a website allowing visitors to access a database of thousands of recipes and meal solutions.

``Thanks to our innovative products, marketplace leadership, and strong brand position, GE Appliances is the recognized leader in the cooking appliance industry,'' said Joe DeAngelo, vice president of e-Business at GE Appliances. ``Therefore, it is a natural progression for us to launch a consumer-interactive site that integrates our strengths,'' he continued.

MixingSpoon.com provides visitors with daily kitchen tips, meal plans, kid-friendly recipes, recipe reviews and information about the latest GE appliances. ``Users can also access personalized cookbooks and build grocery lists based on the recipes they want to try,'' said Martha Davis, program manager for e-Business. ``There's truly something for everyone -- whether it's today's family on the go or the experienced chef, this site provides cooking solutions complete with nutritional information.''

MixingSpoon.com has partnered with the American Culinary Federation (ACF), a professional organization of chefs in the U.S., to provide users access to expert advice for all their cooking questions. Future enhancements to the site will include online chats with professional chefs, cooking clips, and an expanded kids' section.

Update: The MixingSpoon site is no longer available.