GigaOm Goes Green

Posted on July 18, 2007

The GigaOm blog network has gone green with its latest blog Earth2Tech. As the name of the blog implies the coverage will be about green technologies and coverage of green business ideas. Om Malik introduced the blog on GigaOm.

We are launching our latest blog - Earth2Tech, a site devoted to the business of clean technologies, its innovations and everything else. While there are many sites that help consumers live "greener," we are focusing our energies on the business of clean and green.
One part clean tech startup coverage - (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant's eco-initiatives (is Google's carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] - LBS meets ethanol?

A welcome post from the blog's editor Katie Fehrenbacher says it took some time to convice Om Malik to launch the green blog.

It took a bit to convince Om to go GigaGreen - read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we're in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We're agnostic. As always, through bubble or boom we'll keep the same GigaOM skepticism on this new site.

If green is a bubble then we are all in big trouble as anyone following global warming closely should know. However, it is always important to keep a close on eye on which technologies perform as promised and which companies and products are really as green as they claim to be.