Glam Launches Men's Blog and Ad Network
Posted on October 21, 2008
Glam.com is celebrating its fourth anniversary with the launch of a new men's blog called Brash.com to go along with its larger women's offering at glam.com. The Brash Network will launch with five channels: Men's Lifestyle, Entertainment, Tech, Auto and News.
Brash.com is commemorating its launch with the release of the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Honorees include: Sir Winston Churchill; Mahatma Gandhi; Sir Richard Branson, Bill Gates, Bono and many others. The complete list of the Brash 100 can be found on brash.com. Glam is also launching a "Change the Game" campaign, targeting the bold, brave, big, blunt and brash qualities that have helped create positive change in the world. This hip, aspirational point of view with attitude is the hallmark of the Glam Style and Brash further embodies that style.Some of the early posts on Brash include a post offering shaving advice and an entry about reality tv villains. There's also a post and slideshow about actress Kate Bosworth. It's the kind of content you might find in a men's magazine.
There's also a Brash 100 that ranks influential men in business, media, entertainment, sports and technology. It displayed in one of those annoying pageview-maximizing slideshows. The Brash list includes Ralph Nader (100), Michael Arrington (98), Dick Clark (82), Keith Olbermann (78), Jeff Bezos (38), Richard Branson (11), Tiger Woods (5) and Bono (1).
Wired says the Brash ad network and website will include content provided by sites like Rolling Stone, Time, TheCarConnection, and CNET.