GM Launches Cadillac Blog

Posted on February 27, 2007

Cadillac has launched an interesting blog with some unique photographs called the Cadillac Drivers' Log. Cadillac's own engineers are the writers of the entries in the blog. Autoblog gives credit to engineers who are writing the blog.

Recently a new blog was launched by the General called the Cadillac Drivers' Blog. We've gone through all the posts that have been published since the site quietly went live on January 31st, and they're an interesting read from the perspective of Cadillac engineers charged with testing the luxury marque's prototypes out on the open road.
The inspiration for the site appears to have come from the very spy photographers these engineers are tasked with avoiding at all costs. The lengths to which spy photogs will go to catch a glimpse of what these engineers are doing made them think, "Why not let people see a bit more of what we're doing?" Why not indeed. Currently the posts focus on testing for the 2008 Cadillac CTS, both in the suffocating heat of Death Valley and the arctic cold of Michigan's upper peninsula and the Kinross facility in northern Sweden. Who knows why the Cadillac Drivers' Blog was launched, but credit must be given to the engineers who author it who seem to enjoy escorting us readers into their world.

It really is "log" in the blog's name not blog as Autoblog said. Since the blog is written by Cadillac engineers it will likely be more interesting to drivers than GM's first and better known blog called FastLane, which is primarily written by GM executives.