Golden Books Receives New License From Disney

Posted on September 30, 1997

Golden Books Family Entertainment announced that its Children's Publishing Group has signed a new license agreement with Disney Book Publishing, Inc., a subsidiary of The Walt Disney Company. The new license begins October 1, 1997, and runs through December 31, 2001, and can be extended under certain conditions for an additional year through December 31, 2002.

The book formats covered under the license include: coloring books, activity books, Little Golden Books, First Little Golden Books, Look-Look Books, Super Shape Books and Sturdy Shape Books. New formats approved by Disney will also be covered under this agreement. Properties covered under the new agreement include Disney classic characters as well as characters from major new Disney-branded films released during the term of the agreement.

"We are pleased to be extending and expanding Golden Books' long-term relationship with the world's premier creator and developer of timeless characters," said Willa Perlman, President and Publisher, Golden Books Children's Publishing Group. "We are well on our way to restoring Golden Books to its historic leadership in children's publishing and building an integrated family entertainment company."

Said Lisa Holton, Vice President and Publisher of Disney's Juvenile Book Publishing Group, "Disney is committed to creating innovative, exciting, and accessible books for children and we look forward to sharing our vision with Golden Books."