Affect vs. Effect
![Affect vs. Effect](https://www.writerswrite.com/grammar/affect-vs-effect.jpg)
Confusion over the similar sounding words grows when the exceptions arise. Effect can be a verb in some contexts, such as when you want to effect change, and affect can be a noun (but it usually isn't). The Oxford Dictionaries created a visual guide to explain it. They say effect as a verb means "to bring about." They also say on YouTube that the noun use of "effect" is usually only in a formal context.
Mignon Fogarty (Grammar Girl) says "affect vs effect" is the most common grammar question she is asked. She gives a helpful tip on how to remember that affect is a verb in this video from Ragan Communications. Grammar Girl says to remember this by thinking that "verbs are actions and actions starts with a letter 'a' just like 'affect' starts with a leter 'a'."
Another helpful tip can be found on Vocabulary.com. They say "remember that affect comes first alphabetically, and an action (to affect) has to occur before you can have a result (an effect)." Here's another video about the two commonly confused words from BBC Learning English. Take a look: