H&S Media Launches How to Strike it Rich Magazine

Posted on February 2, 2000

H&S Media has announced the launch of How to Strike it Rich Magazine. The magazine is a guide to television game shows, sweepstakes, lotteries and quiz shows. How to Strike it Rich hit newsstands with an 80-page premiere issue featuring an interview with John Carpenter -- the first Who Wants to Be a Millionaire $1 million dollar winner, questions and answers from television shows such as Winning Lines, Greed and Twenty One, and tips on everything from becoming a contestant to improving the odds of winning the lottery.

Under the direction of Sara Fiedelholtz, H&S Media's vice president and publishing director, How to Strike it Rich celebrates America's fascination with luck, winning, and living the dream. ``People have always been captivated by the interaction, the drama, and the tension that quiz and games shows generate. Whether it is a lottery ticket, sweepstakes, or trivia questions, human nature prompts us to visualize the things we would do if we were to become overnight millionaires,'' said Fiedelholtz.

Fiedelholtz added ``Every week, millions of viewers turn their attention to prime-time quizzing hours and are captivated by the large cash prizes and the emotion that builds around them. The response to these programs has been overwhelming, and How to Strike it Rich shares in this success by being the first publication to take a wide-ranging approach to exploring luck, taking a chance, and becoming a winner!''