Hallmark Cards Ceases Publication of Hallmark Magazine

Posted on February 24, 2009

Hallmark Cards announced today that it will discontinue publishing Hallmark Magazine with the February/March issue now on newsstands. The Hallmark Magazine website also will close. The decision was reached after a comprehensive analysis of the current business and trends facing the magazine publishing industry as a whole, said Donald J. Hall, Jr., Hallmark president and chief executive officer of the privately-held company.

"Despite favorable consumer acceptance of the publication, we can not justify continued investment in the magazine at a time when we must focus our efforts and resources only on those projects that will lead to long-term profitable revenue growth for the company," Hall said.

Min Online says that 38 people will be let go as a result of the magazine's closure. Folio says the magazine first debuted in 2006. There's a farewell message from the editors on the website.