HarperBusiness Signs Book by Michael Dell

Posted on July 29, 1998

HarperBusiness, a division of HarperCollins, will publish the first book by Michael Dell, the visionary founder of Dell Computer, the company has announced. Direct from Dell: Strategies that Revolutionized an Industry will be published in March 1999. By selling computers directly to customers and then offering them an unprecedented level of support and value, Michael Dell forever changed the computer industry. His commitment to innovation and customer service have led Dell Computer to grow at more than five times the industry rate and achieve its current worldwide sales of $13 billion.

In Direct from Dell, written in collaboration with Catherine Fredman, Michael Dell reveals the vision and the practices that have driven this remarkable success. Dell shows how he constantly challenges his company to question conventional wisdom, from its original and ground-breaking development of direct sales to its more recent success at selling computers over www.dell.com. He also shows how a commitment to the customer, informed by a spirit of partnership and cooperation, provides valuable guidance for the company and builds steadfast loyalty among consumers.

"The story of Dell Computer reveals the strength of breakthrough thinking and meticulous performance management," says the book's editor, Laureen Rowland. "It is a model for anyone looking to succeed in a world of rapidly changing technology and ever more demanding customers."