Hoover's Online and Amazon.com Launch Comprehensive Book Alliance

Posted on December 1, 1998

Online retailer Amazon.com and Hoover's Online have announced an agreement naming Amazon.com the exclusive bookseller on Hoover's Online.

Under the terms of the agreement, Amazon will receive promotional placements on the Hoover's Online homepage, on 13,500 Hoover's Company Capsules, on Hoover's IPO Central and in the Hoover's Online store. Additionally, Hoover's will promote book-buying opportunities through Amazon.com on selected editorial features, including Hoover's Company of the Day, Spotlight Stock and weekly book reviews written by Hoover's editorial team.

"Whether it's in print or online, if it's information that will help our customers understand their partners, competitors, clients or investments better, we want to make it available to them," said Gordon Anderson, editor in chief of Hoover's Online. "This agreement allows our customers to make use of Amazon.com's vast collection of business titles in conducting their research, which we believe is a tremendous value for people who don't have time to sift through multiple sites to find the company information they need."

"Hoover's Online is one of the first places people go to find authoritative company information on the Web," said Shawn Haynes, Amazon.com associates group product manager. "Amazon.com is pleased to offer Hoover's customers easy access to a wealth of company and industry specific titles, including the latest business bestsellers."

Hoover's provides useful information about more than 13,500 of the world's largest, fastest-growing and most influential public and private enterprises. Hoover's Company Information is also available through partnerships with more than 30 Internet and online services including America Online, Infoseek, Microsoft, The New York Times and Reuters.