IDG Books and Simplicity Pattern Company Announce Licensing Deal

Posted on June 12, 2000

IDG Books Worldwide, Inc., and Simplicity Pattern Co. have announced a licensing partnership that will bring IDGB's For Dummies brand to Simplicity Pattern Company, a provider of sewing and craft patterns and home-sewing instruction. Slated to premiere in stores early next year, the For Dummies pattern collection will include Craft Patterns, Home Decorating Patterns, Kids Apparel Patterns, and Accessory Patterns.

The For Dummies patterns will be available in the U.S., Canada, and United Kingdom. The collection will be featured in Simplicity's popular pattern catalogs, which are updated eight times a year and distributed to mass market, fabric, craft and specialty stores wherever fabrics are sold.

``IDGB is thrilled to enter into this partnership with Simplicity,'' said Lina Pagano, licensing manager for IDGB. ``Both our brands are leaders, and both are particularly strong with females in their 30s and 40s who are professional, married and interested in reducing stress by learning new hobbies like sewing and crafts.''

Said Judy Raymond, senior vice president, product for Simplicity Patterns: ``Simplicity and IDGB's For Dummies brands are such a perfect fit because both are synonymous with self-education and improving one's life. We expect our Simplicity For Dummies Patterns series to help women, and all would-be crafters, to rediscover the joy and simple satisfaction of sewing.''