IDG Launches Darwin Magazine

Posted on June 2, 2000

International Data Group (IDG), a provider of information technology (IT) media and information services, has announced the launch of Darwin magazine. The magazine's editorial mission is to demystify the world of information technology (IT) and help business executives understand and master the technology tools and concepts necessary to succeed and prosper.

``The launch of Darwin exemplifies IDG's proven ability to identify a gap in a competitive market and deliver quality, pertinent news and information that enables readers to gain competitive advantage,'' says Kelly Conlin, president and CEO, IDG. ``For more than 36 years, IDG has produced a portfolio of publications, research and events that reflect the changing landscape of the IT industry. The positive response to Darwin validates our entrepreneurial business model and approach to targeting emerging information needs.''

Darwin is primarily a controlled circulation publication, with select newsstand distribution. Through targeted, controlled circulation, the magazine serves 150,000 corporate officers and vice presidents. Throughout 2000, circulation will expand to include additional newsstand and bookstore distribution. In February 2001, the bi-monthly magazine (publishing June/July, August/September, October/November and December/January) will move to a monthly frequency.

According to Darwin publisher, Frank Genovese, ``With technology becoming more pervasive and entrenched in today's business operations, the market is ripe for a publication like Darwin. In fact, some of our clients actually cancelled pages in other leading publications in order to free up dollars to advertise in Darwin and get exposure to this niche audience.''

In tandem with the launch of Darwin magazine, IDG's CIO Communications is changing its business unit name to CXO Media, Inc. CIO Communications, Inc. and its flagship product, CIO magazine, were created in 1987 to help chief information officers (CIOs) and IT executives succeed in their enterprises through the use of information technology. With the launch of Darwin, the company is now broadening its reach to serve non-technology business executives, enhance partnerships between CIOs and CXOs, and create opportunities for IT and consumer marketers to reach them.