IDG Launches Dummies Daily
Posted on July 29, 1997
Dummies Daily, a new line of daily e-mail
newsletters filled with computer and Internet hints, tips and tricks,
has ascending to the 100,000
subscriber milestone.
Launched last month by PC World Online,
an online resource for PC buyers and users, and IDG Books
Worldwide
"The incredible response to Dummies Daily proves that computer
users are craving timely, accurate and common sense information,"
Gewecke said. "I think people just recognized that they can't go
wrong with advice from two of the most respected information sources
in the field."
John Kilcullen, creator of the ...For Dummies brand and CEO of
IDG Books Worldwide, Inc., says in a statement, "It's no surprise to me that Dummies Daily caught on so quickly. No matter what the topic, people want to get their information in a fast, fun and easy format. We're going to see even greater interest as the word spreads about Dummies
Daily."
Dummies Daily launched last month with six different
titles: Word 97, Excel 97, The Internet, Computing Basics, Quicken
and Web After Hours. Each newsletter is based on new, original
content from the editors at PC World Online and IDG
Books Worldwide.
"We couldn't be more pleased about the instant success of Dummies
Daily," said Richard J. Marino, President and CEO of PC World
Communications, Inc. "This strengthens our position as the industry's
leading publisher of electronic newsletters and demonstrates once
again IDG?s ability to deliver high-quality, valuable products that
meet our readers? needs."