IDG Launches Dummies Daily

Posted on July 29, 1997

Dummies Daily, a new line of daily e-mail newsletters filled with computer and Internet hints, tips and tricks, has ascending to the 100,000 subscriber milestone. Launched last month by PC World Online, an online resource for PC buyers and users, and IDG Books Worldwide , publisher of the For Dummies books, Dummies Daily has already attracted more than 100,000 subscribers, according to Thomas Gewecke, publisher of PC World's Online Services Group.

"The incredible response to Dummies Daily proves that computer users are craving timely, accurate and common sense information," Gewecke said. "I think people just recognized that they can't go wrong with advice from two of the most respected information sources in the field."

John Kilcullen, creator of the ...For Dummies brand and CEO of IDG Books Worldwide, Inc., says in a statement, "It's no surprise to me that Dummies Daily caught on so quickly. No matter what the topic, people want to get their information in a fast, fun and easy format. We're going to see even greater interest as the word spreads about Dummies Daily."

Dummies Daily launched last month with six different titles: Word 97, Excel 97, The Internet, Computing Basics, Quicken and Web After Hours. Each newsletter is based on new, original content from the editors at PC World Online and IDG Books Worldwide.

"We couldn't be more pleased about the instant success of Dummies Daily," said Richard J. Marino, President and CEO of PC World Communications, Inc. "This strengthens our position as the industry's leading publisher of electronic newsletters and demonstrates once again IDG?s ability to deliver high-quality, valuable products that meet our readers? needs."


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