Jossip Initiatives Launches Stereohyped

Posted on April 26, 2007

David Hauslaib's Jossip Initiatives is launching Stereohyped a new blog targeting black readers. Stereohyped offers a dozen posts a day about topics like fashion, beauty, politics, music, film, and books. The website says that, "Once you blog black, you never go back." The announcement was made in a press release.

The blog is being helmed by Lauren Williams, a native of Washington D.C. She says in a statement, "The black community needs a blog of its own like Stereohyped. Whether we're dealing with the Don Imus scandal or potentially welcoming the first black president with Barack Obama, African- American readers are craving a news and entertainment site that's entirely dedicated to them. Nowhere else on the web is there something like Stereohyped."

Publisher David Hauslaib says in a statement, "Launching a blog for the black community just makes sense. We're heading into this with creative people holding degrees in African-American Studies, an appetite for informed analysis, and plenty of experience with gossip. We're bringing a great editorial mix to Stereohyped. And in the end, serving our black readership will matter most."

Jossip Initiatives also publishes Jossip.com, Queerty and MollyGood. According to the press release Jossip Initiatives is claiming a monthly readership of seven million across the network.

Update: The Stereohyped site is no longer available. Gawker reports that the gossip site closed in 2008.