Computer Book Reviews
The Complete Idiot's Guide to Online Marketing by Bill Eager and Cathy McCall
Que, September 1999.Trade Paperback, 297 pages.
ISBN: 078972037X
Ordering information:
Amazon.com.
If you are going to launch an online business or a website
for your company, you need to be ready to market it.
With millions of websites already in place, it's easy to get
lost in the crowd. And online marketing is not that simple,
there are new concepts, special software, tools, search
engines and lots of buzzwords to learn. For a quick starter,
The Complete Idiot's Guide to Online Marketing
fits the bill. The book introduces the reader to
online marketing and its many facets and provides
instruction and resources for you to get started on
your own promotions. Some of the online marketing
concepts introduced in the book include:
basic principles, ad placement, ad creation, search engines
and directories, demographics, email marketing, newsgroups,
integrating real-world and Internet marketing and a
glossary of online marketing terms.
In addition to explanation and instruction the book also
provides screenshots, statistics, step-by-step procedures
and web links to additional online resources.
The Complete Idiot's Guide to Online Marketing is an excellent introduction to the new field of web marketing. A must have for marketing professionals new to the web and small business owners who need an overview of online marketing concepts and tools.
Pure Visual Basic by Dan Fox.
Sams, August 1999.Trade Paperback, 639 pages.
ISBN: 067231598X
Ordering information:
Amazon.com.
Pure Visual Basic is a reference book for
experienced programmers who want to
learn how to program in Visual Basic or
enhance their current skill level in Visual
Basic. The book's primarily learning tool
is to have the reader study sample code, which is one of the
easiest and most effective ways for programmers
to learn a new language. There is plenty of code
to learn from in the book, as well as instruction,
definitions, tables, charts, screen shots, sample
programs and a syntax reference. The book begins
with a concise introduction to Visual Basic and
basic concepts and then quickly moves into more
advanced subjects. Some of the programming topics
covered include: IDE, methods, data access interfaces,
debugging, error handling, objects, listview control,
shell, ADO, OOP, Active X, IIS applications and
DHTML applications. The book also includes
a quick reference section containing functions,
statements, constants and algorithms for use when
searching and sorting.
With its valuable instruction, quick reference section
and extensive coding examples
Pure Visual Basic is an excellent reference for programmers
looking to design and build Visual Basic applications.
Sams Teach Yourself Java 2 Online by Steve Gilbert and Bill McCarthy.
Sams, August 1999.Trade Paperback, 864 pages.
ISBN: 0672316684
Ordering information:
Amazon.com.
Java 2 Online provides instruction for
beginning Java programmers on the new Java
2 platform. Instruction is provided in an
easy to understand manner which is enhanced
with screen shots, pictures, quizzes, sample
code and chapter and lesson summaries. The
book covers numerous Java 2 programming concepts
including objects, applets, classes, the user interface,
iteration, selection, arrays, files multimedia, Java 2D and Java
applications. In addition, the book also provides online
resources for readers developing their skills,
including interactive testing, threaded discussion
lists and password access to an online community
of fellow readers.
A companion CD-ROM includes the author's source
code, samples from the book and third-party software
programs.
Java 2 Online in Web Time is a comprehensive guide to Java programming. With an easy-to-follow reference book, self-quizzing and the ability to interact online with fellow readers, beginner's should have plenty of resources to help expedite the learning process.
Return to the October 1999 issue of The IWJ.
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