Computer Book Reviews
Page One of TwoNet Results: Web Marketing That Works by USWeb and Rick E. Bruner
Hayden Books, May 1998.Trade Paperback, 392 pages.
ISBN: 1568304145
Ordering information:
Amazon.com.
This internet guide provides information
on how to market and promote a product
or service online. The book provides
information on concepts developed
by USWeb, an online development firm,
and is authored by Rick E. Brunner, a
writer for Advertising Age
Magazine. The book
provides in-depth information on
online marketing
including web marketing fundamentals,
design optimization, domain name branding,
placement in search engines and directories,
online communities, demographics, contests
and creative promotions, public relations online,
web advertising and internet resources.
The sections include examples, case studies,
and inside scoop on the subject
at hand. Each section also
contains a resource section with
links and descriptions of relavent websites.
For example, the section on web
advertising tells you how online advertising
can be effective, what methods are available
for advertising and provides examples and
case studies of effective web advertising campaigns.
This section also shows examples of effective
banner advertisements and the criteria of a
banner ad that gets results.
Net Results is a valuable reference for anyone involved in the marketing of a website, an online event or trying to sell a product or service over the Internet. A thorough introduction to the complex world of web marketing.
Teach Yourself Excel 97 by Jennifer Fulton
Sams, March 1998.Trade Paperback, 208 pages.
ISBN: 067231326X
Ordering information:
Amazon.com.
This reference book teaches the
reader to learn how to use Excel
97 effectively through
explanations and tips. The book also
informs the reader about shortcuts
available and mistakes to avoid when
using Excel. Topics covered in the
book include toolbars, data types,
editing, files, working with worksheets,
printing, calculations, formulas,
copying, formatting, charts, databases,
graphics and adding internet links.
Solutions to situations
you might encounter when using
Excel are addressed with numbered step
by step outlines with explanatory
text and numerous examples, graphs and screenshots to
aid the reader.
Teach Yourself Excel 97 is handy tool
for frequent Excel users
or beginners who are interested in
familiarizing themselves with the
Microsoft spreadsheet software.
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